Media Diary

In today's lesson we made a start on the planning stage of our music video. Firstly we were given a brief talk about what we needed to do during the planning stage. Once we were told we got into our groups and decided who was going to do what during the planning stage of making the music video. As a group we all wanted to take part in the making of the storyboard. We thought this would be a good idea because we all had things that we wouldlike to be included in the music video as this is a very creative task and we all were full of ideas. 

It was a necessity that each of us visited the various locations so that we could get a feel and see what we are working with in order to know if our ideas were realist and if we could expand if it was too small. We all came to a conclusion that Klaudia and Arman would take care of the risk assessments of the locations we would like to use, whilst myself and Jason would take care of permission forms for the talent and location and also call sheets. Our plan this week is to get most of our storyboard frames completed so that we have an idea of what our music video would look like.

From Time Lyrics (planning)

[Intro: Jhene Aiko]
What's up? Been a minute since we kicked it, you've been caught up
With them bitches, I don't get it, you're a star love
You shouldn't have to deal with that
I'd never make you feel like that, cause...

[Hook: Jhene Aiko]
I love me, I love me enough for the both of us
That's why you trust me, I know you been through more than most of us
So what are you? What are you, what are you so afraid of?
Darling you, you give but you cannot take love

[Verse 1: Drake]
I needed to hear that shit, I hate when you're submissive
Passive aggressive when we're texting, I feel the distance
I look around the peers that surround me, these niggas tripping
I like when money makes a difference but don't make you different
Started realizing a couple places I could take it
I want to get back to when I was that kid in the basement
I want to take it deeper than money, pussy, vacation
And influence a generation that's lacking in patience
I've been dealing with my dad, speaking of lack of patience
Just me and my old man getting back to basics
We've been talking 'bout the future and time that we wasted
When he put that bottle down, girl that nigga's amazing
Well, fuck it, we had a couple Coronas
We might have rolled a white paper, just something to hold us
We even talked about you and our couple of moments
He said we should hash it out like a couple of grown ups
You a flower child, beautiful child, I'm in your zone
Looking like you came from the 70's on your own
My mother is 66 and her favorite line to hit me with is
Who the fuck wants to be 70 and alone?
You don't even know what you want from love anymore
I search for something I'm missing and disappear when I'm bored
But girl, what qualities was I looking for before?
Who you settling for? Who better for you than the boy, huh?

[Hook]

[Verse 2: Drake]
Thinking 'bout Texas, back when Porscha used to work at Treasures
Or further back than that, before I had the Houston leverage
When I got Summer a Michael Kors with my momma's debit
A weak attempt at flexing, I'll never forget it
Cause that night I played her three songs
Then we got to talking 'bout something we disagreed on
Then she start telling me how I'll never be as big as Trey Songz
Boy was she wrong, that was just negative energy for me to feed off
Now it's therapeutic blowing money in the Galleria
Or Beverly Center Macy's where I discovered Bria
Landmarks of the muses that inspired the music
When I could tell it was sincere without tryna prove it
The one that I needed was Courtney from Hooters on Peachtree
I've always been feeling like she was the piece to complete me
Now she engaged to be married, what's the rush on commitment?
Know we were going through some shit, name a couple that isn't
Remember our talk in the parking lot at the Ritz
Girl I felt like we had it all planned out, I guess I fucked up the vision
Learning the true consequences of my selfish decisions
When you find out how I'm living, I just hope I'm forgiven
It seem like you don't want this love anymore
I'm acting out in the open, it's hard for you to ignore
But girl, what qualities was I looking for before?
Who you settling for? Who better for you than the boy, huh?

From Time Treatment & Feedback

Showing the class our ideas to the class was very helpful as it helped us see what was missing and what we could possibly improve or consider but everything was taken into account. The response that we received as a group from our peers was positive as they liked our ideas we had for the music video to the song From Time by Drake ft Jhene Aiko.

• An issue that we have is lighting as we plan on filming and getting most of our shots at night time. It was suggested that we use DSLR Camera LED lights or a halogen light so that this difficulty would be resolved. if we are able to have access to either one of these lights it would make things easier for us as the quality of the video would be better.
• Another issue we have is that we do not have any reliable people to play the roles of Drake and Jhene. We are considering to hold an audition to find people that could possibly play the roles.
• It was brought up that the song may have to be changed to a radio edition of 'From Time' as the language used is quite explicit and may be found offensive by the viewers.  

Music Video Treatment Presentation

Production Schedule

Music Promo Task